Influencer marketing set to reach all-time high by 2025 with Investments of $24 billion

Influencer marketing is still one of the most powerful marketing methods. By 2025, researchers estimate that the method will reach another all-time high with investments totaling 24 billion. Why? Because consumers want it more than ever.

According to Influencer Marketing Hub, the influencer marketing industry is currently valued at $16.4 billion, a figure that will increase in the coming years. As more and more brands realize the value of influencer marketing, it makes sense that they have started to shift some of their budget away from traditional marketing activities such as advertising, and towards long-term partnerships and ambassadorships. But unlike in the past, the best collaborations will be those that happen on a more ongoing basis with both micro and nano influencers.

Micro influencers are on the rise

Micro Influencers, also known as content creators, point to the fact that a profile does not need to have a massive number of followers to engage with a company and brand to make money on social media. Moreover, the smaller creators are a brand's dream. Why? It usually has higher engagement on social channels than bigger influencers. A content creator can build strong and genuine engagement. As a larger content creator grows, there is a risk that engagement will decrease.

When an influencer goes over a certain number of followers, engagement usually decreases, and their chances of being the same unique resource they once were diminish. It's as simple as that - the less, the better.

Whatever influencer-specific trends and technologies come our way in 2023, the best advice is to be curious and ready to change your strategy.

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