Why recommendations are more effective than advertising: The power of word of mouth

As a business owner, you might be wondering why recommendations are more effective than traditional advertising. The answer is simple: word of mouth. By incorporating recommendations into your marketing strategy, you're more likely to get a cost-effective result.

In fact, studies show that 92% of people rely more on recommendations from friends and family than on traditional marketing and advertising. When a recommendation comes from someone you trust, it becomes more influential than advertising, especially on social media in today's hyper-connected world.

Consider this example: You visit a restaurant and post a picture on Instagram. A follower asks how it was, and you respond that the food was amazing, the atmosphere was delightful, the music was great, and the service was impeccable. The next day, the same follower sees an advertisement on Facebook with the exact same words. Who do they trust more?

At Boostified Pay, we understand the power of recommendations. That's why we created a service that allows businesses to pay their customers with a recommendation. Our platform turns loyal customers into advertising partners for the brands they love. By doing this, businesses can benefit from the power of word of mouth marketing, which is 10 times more effective than traditional advertising.

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