From award-winning treatment to high-impact Instagram campaign

EYRACURE isn’t just another hair treatment. It’s one of the world’s most advanced. Winner of Best Hair Treatment at Stockholm Beauty Week 2022. Built with cutting-edge technology. Designed to restore hair in under 10 minutes.

The challenge

EYRACURE had the product.
The award.
The proof.

But they needed reach. They needed creators who could show the results and they needed real engagement — not vanity numbers. So they built a campaign focused on visibility, credibility, and measurable results in the platform.

The Results and here’s what happened:

• 20 Posts

• 21 Stories

• 1.48% Engagement Rate

• 1,673 Likes

• 154 Comments

• 123,000 Reach (Feed)

• 4,000 Story Impressions

Not just numbers.
Signals.

Why it worked

1. Award credibility built instant trust
“Best Hair Treatment 2022” isn’t just a badge.
It’s a conversion trigger.

2. Clear promise: 10 minutes to restored hair
Simple. Strong. Shareable.

3. Creators who actually test the product
No scripts. No over-polished claims. Just visible results.

4. Story + Feed combination
Feed built reach.
Stories built intimacy.

Advanced technology doesn’t sell itself.
People do. When creators and brands meet in the right place, campaigns move not just in impressions — but in impact.