70+ creators. One simple brief and real traction.

Flying Tiger Copenhagen has never been about playing it safe so when it came to their creator campaign, doing something “standard” was never really an option.

Sure, reach mattered. But what they really wanted was something more genuine. Real moments. The kind of content people actually stop for, watch all the way through, tap on, and act on. So they brought the campaign to BOOSTIFIED—Pay.

The setup

The idea was simple from the start — keep it smooth, keep it fun, and remove all unnecessary friction. Creators were given full creative freedom, but within a friendly and playful frame that still felt very on brand. Nothing forced, nothing over-scripted. What they got was equally straightforward (but actually exciting).

Once the campaign went live, things moved fast. Creators didn’t need convincing — they wanted to be part of it, over 70+ creators applied.

Why it worked

Honestly, because they didn’t try too hard.

• A clear ask → easy to understand, easy to say yes to

• Creative freedom → better, more authentic content

• Real value → genuine engagement

But the biggest reason? It met creators where they already are — not where brands wish they were.

From day one, the campaign showed strong signals:

• High creator interest right away

• Strong story completion and interaction rates

• Clear, measurable traffic through personal links

The takeaway

You don’t need complex setups to make a campaign work. You need:

• The right creators

• The right setup

• The right platform

That’s it.