Launching Beautanicals with trust, not transactions

Beautanicals marked a new chapter for Oriflame. Thoughtful beauty. Swedish roots. Real responsibility. To bring the launch to life in the UK, Oriflame partnered with creators through BOOSTIFIED—Pay with one clear focus: Instagram-first storytelling.

The products creators received

Each creator received four full-size products with a total value of £44:

• Repairing Hair Shampoo

• Repairing Hair Conditioner

• Revitalising Body Cleanser

• Repairing Hand Salve

No financial compensation. Just the product, the brief, and full creative freedom.

Instagram results

The campaign delivered strong organic performance:

• 13 posts

• 84k reach

• 8.96% engagement rate

• 6,651 likes

• 883 comments

High engagement came from content that felt real. Creators shared routines, textures, results and values.

Why it worked

• Right creators, not the biggest ones

• Clear values that creators could stand behind

• Freedom to create content that felt native to Instagram

This campaign shows that product-only collaborations still work when brands and creators truly align and that’s exactly what BOOSTIFIED—Pay is built for.

No middlemen.
No friction.
Just collaborations that happen.