How Picadeli built a creator engine that keeps campaigns moving

Since 2021, Picadeli Sweden has managed its creator collaborations in BOOSTIFIED—Pay. What started as a smarter way to handle campaigns has grown into a creator setup they can actually build on. Today, Picadeli has a network of 250+ creators ready to activate across Instagram and TikTok.

A faster way to activate campaigns

Picadeli runs different types of creator campaigns depending on season, product focus, and channel. With BOOSTIFIED—Pay, they can send campaign emails to their creator network when new collaborations go live, making it easy to activate the right people at the right time.

That means less admin for the team and faster campaign launches when timing matters.

One platform. Different campaign focuses.

Not every campaign is built for the same goal.

Some are made to drive awareness.
Some are made to spark engagement.
Some are built around product trials, content creation, or social reach.

For Picadeli, the strength is being able to adapt the setup depending on what the campaign needs — while keeping the workflow in one place. Their focus is on Instagram and TikTok, where creators can turn a simple
product moment into content people actually stop for.

Why it works

Picadeli’s long-term setup in BOOSTIFIED—Pay gives them more than a place to run one-off collaborations. It gives them a repeatable way to:

• build and manage a creator network

• activate creators campaign by campaign

• tailor campaign focus based on goals

• run collaborations across Instagram and TikTok

• keep everything in one system

That is the real value. Not just launching campaigns. But building a creator operation that gets easier to run over time.

Built for brands that want more than one-off collabs

Picadeli is a strong example of what happens when a brand treats creator marketing as an ongoing channel — not a one-time test. With 250+ creators in their network and a workflow built inside BOOSTIFIED—Pay, they are set up to move faster, stay organised, and keep campaigns flowing.

BOOSTIFIED—Pay. Where creators and brands actually meet.
No middlemen. No friction. Just a CRM made for collabs that happen.