Every great collaboration starts with a connection.

A creator discovers a brand they genuinely admire. A brand comes across a creator whose content feels like the perfect fit. The interest is there, the opportunity is there, but too often the conversation never starts.

Sometimes brands wait for creators to apply to a campaigns. Sometimes creators wait for brands to reach out. Both sides are interested, but both sides are waiting for the other to make the first move.

We wanted to change that.

That's why we're introducing Direct Requests, a new way for creators and brands to connect directly through Marketplace.

With Direct Requests, you can discover potential partners and start the conversation immediately. Whether you're a brand looking for the right creator or a creator looking for the right brand, you no longer have to wait for an application, an invitation, or a lucky introduction.

You can simply reach out.

For brands, this means more control over your creator partnerships. If you're running a campaign and can't find the right creators through applications alone, you can now explore Marketplace, discover creators who match your audience and goals, and send them a direct collaboration request. Introduce your brand, explain your idea and invite them to start a conversation.

For creators, it means more opportunities to work with brands you actually want to collaborate with. New companies join BOOSTIFIED—Pay every week and now you can browse Marketplace, discover brands that align with your content and pitch yourself directly. Share who you are, what you create and why you think there's a great opportunity to work together.

The process is simple. Once a request is sent, your message is delivered directly by email and a chat is automatically created inside BOOSTIFIED—Pay. This makes it easy to continue the conversation, discuss ideas and move towards a collaboration without switching between different platforms.

We built Direct Requests because we believe the best partnerships happen when both sides have the opportunity to take initiative. The creator economy moves quickly and valuable opportunities can easily be missed when everyone is waiting for someone else to make the first move.

Now, they don't have to.

Marketplace has always been the place where creators and brands discover each other. With Direct Requests, it becomes the place where those discoveries turn into real conversations.

• Find the people you want to work with.

• Send a message.

• Start a conversation.

• And create something great together.

Direct Requests is available now on paid plans.