Stop outsourcing your creator relationships

Jan 16, 2026

Why more brands are taking control.

The agency model used to make sense. Today, it slows things down. Creator marketing runs on speed, on trust and on real relationships. When everything goes through an agency, brands lose:

  • Direct access to creators

  • Ownership of relationships

  • Clear performance insights

  • Budget flexibility

Scaling without agencies doesn’t mean more work, it means better systems. With a creator-first CRM, brands can:

  • Build their own creator networks

  • Re-activate top performers

  • Automate outreach and payments

  • Measure, learn, and improve continuously

Creators win too.
Clear briefs.
Faster payments.
Less noise.

This isn’t anti-agency.
It’s pro-efficiency.

And it’s already happening.

BOOSTIFIED—Pay where creators and brands actually meet.