Stop outsourcing your creator relationships
Jan 16, 2026

Why more brands are taking control.
The agency model used to make sense. Today, it slows things down. Creator marketing runs on speed, on trust and on real relationships. When everything goes through an agency, brands lose:
Direct access to creators
Ownership of relationships
Clear performance insights
Budget flexibility
Scaling without agencies doesn’t mean more work, it means better systems. With a creator-first CRM, brands can:
Build their own creator networks
Re-activate top performers
Automate outreach and payments
Measure, learn, and improve continuously
Creators win too.
Clear briefs.
Faster payments.
Less noise.
This isn’t anti-agency.
It’s pro-efficiency.
And it’s already happening.
BOOSTIFIED—Pay where creators and brands actually meet.