Before Boostified Pay, Urbangreenary managed collaborations manually by searching for creators and contacting them directly, which was time-consuming and produced variable results.

Urbangreenary was one of the first companies to test the paid collaborations feature on the platform, where creators can bid on campaigns, and companies choose from the bids received, ensuring a transparent and efficient process for paid collaborations.

Furthermore, Nathalie states that the main advantages of the function are the time-saving bidding process, the ability to find creators that truly match the brand, and the flexibility to tailor collaborations.

“We are still a small brand without a large marketing budget but manage to reallocate funds that would have otherwise gone to our own content production, now instead getting wonderful content through UGC campaigns. Additionally, the quality and interest increase as it becomes more serious for both parties.”

Urbangreenary is a Swedish vegan skincare brand offering natural skin and hair care for the modern traveler. Their philosophy of "less is more" means they focus on sustainability, minimalist design, and high-quality natural ingredients.