Meet the founders

We’re iMad and Nathalie, the founders behind BOOSTIFIED—Pay.

iMad and Nathalie, the founders behind BOOSTIFIED—Pay

With 20 years of experience in marketing and creator collaborations, we know what it takes to make a great campaign happen. Finding the right people. Keeping conversations moving. Managing content, deadlines and follow-ups without losing momentum.

We’re serial entrepreneurs and have also run an agency for 15 years.

We built BOOSTIFIED—Pay from our own experience – to make collaborations simpler for both brands and creators.

Everything we’ve learned over the years is now in one place. Less time spent on admin. More time for ideas, relationships and creative work.

BOOSTIFIED—Pay was founded in Malmö, Sweden. Today, we’re based in Copenhagen, Stockholm and Berlin. We work closely with our users. Their needs, combined with our hands-on experience, shape BOOSTIFIED—Pay every day.

Built from real experience. For collaborations that actually happen.

Making room for better collaborations

BOOSTIFIED—Pay is about making it easier for creators and brands to find each other, build relationships and create great things together.

Guests meeting and talking outside APLACE.
Conversations and new connections outside APLACE.

For us, a good collaboration doesn’t start with a spreadsheet. It starts with the right match. An idea. A conversation. And people who want to create something together.

That’s why we’re building a platform that brings the whole collaboration together in one place – from first contact and campaign brief to content, conversations and follow-ups.

Guests gathering outside Hansa for an event.
Coffee being served at the BOOSTIFIED—Pay coffee cart during an event.

But we also believe in meeting beyond the screen. We create events and spaces where creators, brands and people from the industry can meet in person. Talk. Exchange ideas. Make new connections. And sometimes start their next collaboration right there and then.

That’s the combination we believe in: smarter tools and stronger relationships.

For creators, that means more opportunities to be discovered, show what they do and build lasting collaborations. For brands, it means an easier way to find the right creators, keep campaigns together and build a network that grows over time.

A smiling event guest holding a folding fan inside Hansa.
A smiling event guest holding a folding fan, surrounded by other guests.

Less admin. More real connections. Better collabs.

The BOOSTIFIED—Pay sign in a shop window, with bicycles outside.