Coffee Club

— A pretty good reason to get out of bed.

Coffee, breakfast and marketing people you actually want to meet. Talk ideas, check out some clothes, discover something new or just enjoy your coffee while everyone else does the talking. Introverts welcome. Obviously.

We pop up at places like Polestar, & Other Stories, APLACE and Joe & The Juice.

Created by BOOSTIFIED—Pay. For people who like good ideas, good company and good coffee. Not necessarily in that order.

Events

Past breakfasts

Breakfast gatherings in Malmö and Stockholm. See photos and read more about each breakfast.

  1. Malmö9 April 2025

    Grandpa Store

    Welcoming spring with Elin Doverby (Kry) and Erika Eklundh (Gnista Spirits).

    A speaker holding a microphone and notes at Grandpa Store.
    Guests chatting over breakfast inside Grandpa Store.
    Coffee Club x GRANDPAWatch on YouTube
    See more from the breakfastShow less4 photos

    Coffee Club welcomed spring on 9 April 2025 with an inspiring morning at Grandpa Store in Malmö.

    The speakers of the day were Elin Doverby from Kry and Erika Eklundh from Gnista Spirits, who shared insightful perspectives from their creative and marketing-driven worlds. It was a morning where guests could mingle with like-minded people, enjoy excellent coffee and make valuable connections in a relaxed yet inspiring setting.

    As always, Coffee Club delivered an energetic start where networking, creativity and coffee came together in the best possible way.

  2. MalmöChristmas Edition 2023

    Designtorget

    The last mingle breakfast of the year, with store manager Anna Westmar.

    Guests and a speaker in the Christmas-decorated Designtorget store.
    Guests chatting over breakfast inside Designtorget.
    See more from the breakfastShow less2 photos

    Coffee Club - Christmas Edition at Designtorget invited guests to the last mingle breakfast of 2023 in a cosy Christmas atmosphere. Store manager Anna Westmar shared her commitment to the brand’s journey, while the scent of saffron buns and warming glögg set the tone for the morning. It was a festive start full of conversation, creative inspiration and generous community – exactly the right way to end the year.

  3. StockholmFirst time in Stockholm

    Joe & The Juice

    Roger Dupé, Susanna Hedengren and Anna Wittbjer on Birger Jarlsgatan.

    A speaker with a microphone addressing the audience at Joe & The Juice.
    Guests mingling over breakfast at Joe & The Juice.
    Coffee Club x Joe & The Juice StockholmWatch on YouTube
    See more from the breakfastShow less3 photos

    For the first time, Coffee Club took place in Stockholm, at Joe & The Juice on Birger Jarlsgatan. Industry colleagues gathered for an energetic morning full of inspiration and new encounters.

    On stage were three strong voices in communications and brand building: Roger Dupé (founder of Melyon), Susanna Hedengren (Digital Manager, Di Luca & Di Luca/Zeta), and Anna Wittbjer (Communications Manager Nordics, H&M).

    It was a morning where industry insights met personal experiences, and where networking and conversation flowed naturally over the breakfast table. A reminder that the most valuable marketing insights are often best shared – over breakfast.

  4. MalmöTwo editions

    Aplace

    Speakers from Flying Tiger, SAS, Visit Skåne and IsaDora, among others.

    Event guests gathering outside Aplace.
    Event guests gathering outside Aplace.
    Coffee Club x APLACEWatch on YouTube
    See more from the breakfastShow less3 photos

    Coffee Club has visited Aplace in Malmö on two occasions, gathering over breakfast, inspiration and networking. With speakers from Flying Tiger, SAS, Visit Skåne and IsaDora, among others, these were meetings full of energy and new perspectives.

  5. Polestar

    Breakfast, coffee and new connections at Polestar.

    Guests listening in the Polestar showroom.
    The Coffee Club coffee bike in the Polestar showroom.
    Coffee Club x PolestarWatch on YouTube
    See more from the breakfastShow less5 photos

    Coffee Club brought guests together in the Polestar showroom for breakfast, mingling and conversations. Explore the photos and video from the gathering.

More from Coffee Club

Coffee Club x SlottsträdgårdenWatch on YouTube

Around the breakfast table

Coffee, conversation, good company.

Lykke Kaffegårdar sponsors Coffee Club. We’re glad to have them in the mix.

Visit Lykke Kaffegårdar (opens in a new tab)

Hello

Want to join, speak or host the next breakfast? Get in touch.

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