About this report
Planning creator collaborations for 2027?
What is a reasonable starting point when you discuss compensation with creators? And what do you need to understand before you set the budget?
The report is based on tens of thousands of applications to hundreds of campaigns from thousands of creators. That lets us show compensation levels for the Nordics and Europe, in Swedish, Norwegian and Danish kronor and in euros. It shows what creators request for collaborations on BOOSTIFIED—Pay, how quickly campaigns receive applications and how selection differs between paid and product-based collaborations. A basis for your next brief, budget discussion and dialogue with creators.
The questions behind your next campaign
- What do creators request for a collaboration – and how wide is the spread?
- How do bids differ between creator categories?
- How quickly do applications arrive, and what does selection look like?
- What do you need to consider when using the figures in your own planning?
How to read it
Bids show requested compensation for a whole collaboration, not fees paid or a price per video. Each currency is analysed separately. The platform’s geographic distribution is a separate compilation and does not show where the creators behind the bids live.
What do creators request for a collaboration?
| Currency | Median | Middle half (P25–P75) |
|---|---|---|
| 3,000 | 1,500–5,000 | |
| 3,000 | 2,000–5,000 | |
| 1,500 | 1,000–3,000 | |
| 250 | 150–500 | |
| 250 | 150–400 |
Each currency is calculated separately. No exchange-rate conversion, and currency says nothing about country.
Requested campaign compensation, EUR
All valid EUR bids. Median and middle half of requested compensation per campaign collaboration, before any negotiation.
- 25th percentile
- EUR 150
- Median
- EUR 250
- 75th percentile
- EUR 500
- Average
- EUR 676
Requested, not paid. EUR only; no currency conversion.