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Indy Beauty

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Indy Beauty stands for independent beauty: beauty on your own terms and for your own sake. Through BOOSTIFIED—Pay, the brand collaborates with creators who show the vegan skincare in their own routines, with a personal and down-to-earth feel.

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All Indy Beauty products are vegan and certified by the Swedish animal rights organisation Djurens Rätt. In the content, creators take their followers into the bathroom and show how the products fit into their morning and evening routines, from cleansing to moisturiser.