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Picadeli

Customer cases

Picadeli wants to make fast food the opposite of junk food, one salad at a time. Through BOOSTIFIED—Pay, the brand collaborates with creators who share genuine, everyday content about building their own bowl at the salad bar and taking lunch with them wherever the day leads.

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From the salad bar in the shop to the office, the car and a summer meadow by the water, the content follows the creators through their day. Their own choices and favourite combinations show how a fresh lunch can fit into very different everyday lives.