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OLAPLEX

Customer cases

OLAPLEX brings together professional salon treatments and haircare at home. Its patented technology is central to a range spanning treatments, shampoos, conditioners and styling products. The brand connects the salon experience with products that become part of everyday haircare.

/olaplex

“SUNT, FRISKT & STARKT HÅR MED OLAPLEX”

OLAPLEX — olaplex.se

Through BOOSTIFIED—Pay, creators present OLAPLEX from their own perspectives. Personal routines, product introductions and close-up details place haircare in an everyday setting. The content gives room to each creator’s voice rather than a single, uniform advertising expression.

The creator films are complemented by OLAPLEX’s own product photography: a shine mist, a product collection, a moisture mask and shampoo with conditioner. Together they offer a closer look at both everyday use and the brand’s visual identity. The official photographs are credited to olaplex.se and are distinct from the creator-produced content.