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Alyssa Ashley

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Alyssa Ashley is an Italian fragrance brand with more than 50 years of history, offering perfumes, body care and layering products. Through BOOSTIFIED—Pay, the brand collaborates with creators who present the fragrances in their own style and share how they wear and combine them.

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Alyssa Ashley was created in 1969 by the artist Enrico Donati and named after his daughter. With iconic fragrances such as Musk, White Musk, Vanilla and Patchouli, the brand stands for individuality and personal scent. In the content, creators show their favourites and how layering lets them create a scent of their own.